MADE RIGHT HERE IN QUÉBEC

Clothes and jokes from right here.

T-shirts, caps and sweatshirts for everyone who grew up with the corner store, the basement with fake wood panelling and hockey on the kitchen floor.

Un homme de dos porte le t-shirt Casse-croûte Ben d'Icitte devant un casse-croûte de bord de route
BEN D'ICITTE ★ FAIT ICITTE AU QUÉBEC ★ Bd
PRE-ORDER · FROM $35
PRINTED IN QUÉBECHEAVYWEIGHT COTTONIN TIME FOR CHRISTMAS
HOW IT WORKS

Why pre-order?

We only print what gets ordered. No leftovers sitting in a warehouse, and your clothes are made right here, for you.

  1. 1

    You pre-order

    Pick your piece and your size. You pay now, like any order.

  2. 2

    We print it here

    We start printing in Québec as soon as the pre-order closes.

  3. 3

    It arrives before Christmas

    Ships after November 30, in time to go under the tree.

Un sous-sol en bois des années 70 avec un divan carreauté et un tapis à poils longs
THE NAME

What does “Ben d’icitte” mean?

It’s Québec slang for “really from here.” Like the people who knew the corner-store owner by name, who still remember what a bag of mixed chips cost, and who still tell you to “pull up a log” when you walk in.

On Instagram, we talk about the things we all grew up with. Here, we turn them into clothes. Clothes from here, for people from here.

— Tom, founder

Name a corner store that’s gone.

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